The Li’l Dumpling Van
Created under the employment of Polka Dot Marketing.
Fresh and delicious, The Li’l Dumpling Van easily have the tastiest handmade dumplings in Geelong. The ingredients used are vibrant and lush, creating the juiciest, mouth-watering dumplings you could ever lay your eyes on.
The business consists of two food trucks that travel around to different locations and events across Victoria.
At Polka Dot marketing, our task was to produce content, maintain the social media accounts and website for the client. My task was to design social media tiles and stories that reflected the vibrant & juicy dumplings, encouraging viewers to visit locations and events the van and truck were visiting.
Check it out below to see finished products and the creative process.
The Process
Begin with a product photoshoot, taking birds-eye images of the dumplings on various plates + a plain background, so that we can easily remove it in photoshop.
Including taking photos of various plates for more content.
Upload images onto computer and make quick edits in photoshop. Including things like removing background, colour correction and perspective correction.
Then, the elements are ready to upload into asset folders on Canva.
From here, social posts are constructed using multiple layers of assets like plates, salad, dumplings, napkins, textures, logo and text.
Once finalised, the designs are sent for approval to the client and any changes are adjusted straight away. Final files are placed into a shared Dropbox folder ready to be scheduled for posting to Facebook and Instagram.
